IDF Home Front Command Launches Media Campaign in Preparation for National Home Front Exercise Nekudat Mifne 4, 16 May 2010

Today, Sunday, May 16^th, 2010, the IDF Home Front Command will launch a  media campaign in preparation for the national Home Front exercise Nekudat Mifne 4 (English: Turning Point 4).

The joint exercise will be held by the National Emergency Management Authority (NEMA), the IDF Home Front Command, the Israel Police, Magen David Adom emergency services, government offices and local authorities. It will simulate various emergency scenarios and responses provided to civilians in Israel.

The media campaign will include television and radio broadcasts in Hebrew and other languages, as well as internet ads, directing the public to the Home Front Command website. In addition, the campaign will include ads in national and target-specific newspapers, such as Ultra-Orthodox and Arabic newspapers.

The focus of the campaign will be the sounding of a siren across Israel on Wednesday, May 26^th, 2010, at 11:00 AM, requesting that all residents enter protected spaces specified in advance.

2010 marks the fourth consecutive year the exercise has taken place. It was planned as part of the annual training graph, and was prepared by a national administration comprised of various officials over the past few months. The exercise is another opportunity to prepare the public and municipal authorities for emergency periods.